Back to projects

Al Majalla | The Leading Arab Magazine

// services
User Research
Design system
UI Design
As part of SRMG’s digital revamp of its flagship publications, I redesigned and developed a modern web experience for Al Majalla, a long-standing current affairs magazine, to highlight in-depth journalism and provide readers with an accessible, fast, and engaging digital platform.
My role
Lead Product Designer, I was responsible for guiding a small cross-functional team to revamp Al Majalla’s digital magazine. I provided creative direction, set design standards, and ensured the final experience aligned with SRMG’s vision for modernizing its flagship publication.
The Process
We began with UX research, including stakeholder interviews, competitor benchmarking, and reader behavior analysis. Insights were mapped into wireframes and interactive prototypes to validate flows and layouts. From there, we developed a cohesive UI design system that balanced Al Majalla’s editorial heritage with a clean, modern digital presence—focusing on readability, accessibility, and scalability across devices.
The Outcome
The redesigned platform transformed Al Majalla into a fast, accessible, and engaging digital experience for long-form journalism. The new design not only elevated the magazine’s brand identity but also improved usability and content discoverability, creating a foundation for future growth and stronger audience engagement.
// Designed for clarity.
This is where your story starts, but the structure’s already running. *A place to talk about who you are, what you make, and why it matters.
// projects

42+

projects launched
// industries

07

industries explored
// clients

93%

of clients came back
// pixels

A lot

of hours fine-tuning pixels